ΣΤΟΙΧΕΙΑ ΒΙΒΛΙΟΥ

ΕΤΟΣ ΕΚΔΟΣΗΣ2001
ΣΕΛΙΔΕΣ182
ΙSBN1-57851-804-0
ΕΚΔΟΤΗΣHarvard Business School Press

A first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one to one marketing, and how to manage buzz.