
Harvard Business Review
HARVARD BUSINESS REVIEW ON MARKETING
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ΣΤΟΙΧΕΙΑ ΒΙΒΛΙΟΥ
ΕΤΟΣ ΕΚΔΟΣΗΣ2001
ΣΕΛΙΔΕΣ182
ΙSBN1-57851-804-0
ΕΚΔΟΤΗΣHarvard Business School Press
A first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one to one marketing, and how to manage buzz.