
Hugh Croxford
THE ART OF BETTER RETAIL BANKING
Supportable predictions on the future of retail banking
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ΣΤΟΙΧΕΙΑ ΒΙΒΛΙΟΥ
ΕΤΟΣ ΕΚΔΟΣΗΣ2005
ΣΕΛΙΔΕΣ276
ΙSBN0-470-01320-6
ΕΚΔΟΤΗΣJohn Wiley & Sons, Ltd.
This new book on retail banking is both readable and innovative. Its analysis is unusually accessible in its style, and the book's conclusions and predictions will be rightly thought provoking. The customer is gaining real power and this new book's insights on the importance of leadership, the need to unleash creativity and to make a bank's IT and people resource work together more effectively for customer satisfaction are important pointers to the shape of future competitive differentiation.