Four steps to achieving a competitive edge
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ΕΚΔΟΤΗΣJ. Ross Publishing
Cogliandro conveys an impressive knowledge and a comprehensive understanding of the innovation process, including many case studies and such information as an analysis of stock price as it relates to product launch. He also provides sample action plans and timetables, and a helpful self-assessment (the I-Quotient) which should be tremendously useful to any organization that is willing to ask itself whether it is adequately equipped to be innovative. Once you are inspired to innovate, this book should be a great resource.