CONFESSIONS OF AN ΑDVERTISING ΜAN

Dubbed "the King of advertising" by Advertising Age, David Ogilvy shared his thoughts and stories on being successful in the adverting industry in this book. His ideas are often overflowing with self-confidence, but for a man who reached his level of success, he's definitely earned the right.

Originally published in 1963, in part as promotion of himself and his agency, this book is broken down into ten "How to" chapters plus an opening and closing commentary on the state of advertising. No example ads or illustrations in this book, just straightforward advice and colorful anecdotes on topics ranging from managing an agency to writing potent copy.