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Economist

THE WORLD OF BUSINESS

From Valuable Brands and Games Directors Play to Bail-Outs and Bad Boys

ΣΤΟΙΧΕΙΑ ΒΙΒΛΙΟΥ

ΕΤΟΣ ΕΚΔΟΣΗΣ2009
ΣΕΛΙΔΕΣ256
ΙSBN978-1-84668-158-5
ΕΚΔΟΤΗΣThe Economist

How many billion spam emails are sent each day?
Who said ‘Business is a combination of war and sport’?
How did Amazon.com and Volvo get their names?
Which are the world’s most valuable brands?
When and what was the Mississippi bubble?
What did Xerox get seriously wrong in the 1970s?
Which company ‘exists to benefit and refresh everyone it touches’?
How much do the best paid hedge fund managers earn?
Which brand of coffee claimed to be ‘Good to the last drop’?
And how do you avoid seven years of bad sex in Germany?


Full of facts and figures about all aspects of business, this miscellany gives the answers to all the above questions and many, many more with sections that include the biggest firms and biggest bankruptcies, business blunders and bad boys, leading management thinkers and past business giants, inventors and inventions, and famous patents. For anyone who needs proof that you can combine business with pleasure, here it is.