Προβολή καλαθιού Το προϊόν “Global logistics management” έχει προστεθεί στο καλάθι σας.

ΣΤΟΙΧΕΙΑ ΒΙΒΛΙΟΥ

ΕΤΟΣ ΕΚΔΟΣΗΣ2001
ΣΕΛΙΔΕΣ299
ΙSBN1-55786-883-2
ΕΚΔΟΤΗΣJohn Wiley & Sons, Ltd.

Manufacturing a quality product is no longer sufficient by itself to guarantee customer loyalty. Companies must consistently deliver their product when and where customers demand it at a reasonable price. Global Logistics Management provides students and managers with an accessible overview of logistics in a global setting. It offers practical advice on managing specific logistics activities and demonstrates how these individual activities can be woven together to form an integrated logistics system.