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Erik Brynjolfsson

STRATEGIES FOR E-BUSINESS SUCCESS

ΣΤΟΙΧΕΙΑ ΒΙΒΛΙΟΥ

ΕΤΟΣ ΕΚΔΟΣΗΣ2001
ΣΕΛΙΔΕΣ334
ΙSBN0-7879-5848-4
ΕΚΔΟΤΗΣJossey-Bass

From the Sloan Management Review comes a remarkable collection of articles written by highly regarded experts in the field of e-business. This second book in the MIT SMR series is aimed at those seeking to integrate e-business into their enterprises as a way of maintaining -- or establishing -- competitive advantage. Strategies for E-Business Success offers a roadmap of the fundamental principles and tools executives need.