William Bergquist

BUILDING STRATEGIC RELATIONSHIPS

How to extend your organization΄s reach through partnerships,alliances,and joint ventures

ΣΤΟΙΧΕΙΑ ΒΙΒΛΙΟΥ

ΕΤΟΣ ΕΚΔΟΣΗΣ1995
ΣΕΛΙΔΕΣ246
ΙSBN0-7879-0092-3
ΕΚΔΟΤΗΣJossey-Bass

Few organizations can afford all the specialized expertise and technology they need to respond nimbly to emerging needs, regardless of the type of clients they serve. As market demands grow increasingly complex and resources are strained, strategic alliances and joint ventures are becoming business as usual--not only within business sectors, but between them as well. When these alliances succeed, they open up whole new worlds for the participating partners: new products and services, new markets, access to resources, smarter ways of doing things.