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ΣΤΟΙΧΕΙΑ ΒΙΒΛΙΟΥ

ΕΤΟΣ ΕΚΔΟΣΗΣ2002
ΣΕΛΙΔΕΣ378
ΙSBN0-7619-7413-X
ΕΚΔΟΤΗΣSage Publications Ltd

Strategy for Business provides a comprehensive selection of essential readings, covering six key areas in business strategy:

§ What is Strategy?

§ Competition and Industry Effects

§ Resources, Capabilities and Core Competencies

§ Strategic Innovation and Firm Size

§ Organisational Structures, Learning and Knowledge Management

§ the Global Information Economy

It contains dynamic chapters on strategy and includes classics in the field of strategy which continue to provide the theoretical background of more recent innovative work. Strategy for Business will be essential reading for those seeking an understanding of the changing nature of organizations and the world of business.