Προβολή καλαθιού Το προϊόν “Market Research in Practice” έχει προστεθεί στο καλάθι σας.

Paul Hague

MARKET RESEARCH IN PRACTICE

A guide to the basics

ΣΤΟΙΧΕΙΑ ΒΙΒΛΙΟΥ

ΕΤΟΣ ΕΚΔΟΣΗΣ2004
ΣΕΛΙΔΕΣ244
ΙSBN0-7494-4180-1
ΕΚΔΟΤΗΣKogan Page

This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible.

Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research.