THE PROFIT ZONE
How strategic business design will lead you to tomorrow’s profits
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ΕΚΔΟΤΗΣJohn Wiley & Sons, Ltd.
Profile of ten of the world's greatest business personalities - such as Roberto Goizueta of Coca-Cola, Bill Gates of Microsoft and Andrew Grove of Intel, showing how they achieved profit zone.
* Provides a road map to making more profit by focusing - or refocusing - on the customer.
* Includes worksheets and checklists, as well as charts and graphs, to illustrate the authors' points.