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Stuart Crainer

KEY MANAGEMENT IDEAS

Thinkers that changed the management world (3rd ed.)

ΣΤΟΙΧΕΙΑ ΒΙΒΛΙΟΥ

ΕΤΟΣ ΕΚΔΟΣΗΣ1998
ΣΕΛΙΔΕΣ304
ΙSBN0-273-63808-4
ΕΚΔΟΤΗΣPearson Education Ltd.

New management ideas are springing up all the time, propagated by new gurus, adopted by consultancies, and promoted through hundreds of business books. But how do managers find time to read every new theory? How do they distinguish important ideas from pure sales hype? They read one book instead of hundreds.